Author Archive
SEO Software Reviews – SEO Elite
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Since we’re reviewing SEO software, why not start at the top of the list on Google.
Do a search for “SEO software” and you’ll find the same site that’s been number one for just about forever… SEO Elite – http://www.seoelite.com.
You’d think that because they’ve ranked #1 for as long as I can remember (and I’m pretty old), that it would without a doubt be the best software available.
Think again.
Digging Into the Guts of SEO Elite
Why SEM (Search Engine Marketing) is a Laughing Matter
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A recent study by eMarketer suggests that, while companies are expected to spend more on SEM (search engine marketing) in the coming year, they are also increasingly wary of using SEM to generate leads and sales.
Why?
There are two very good reasons they’re wary, and rightfully so. However, both of these reasons can be eliminated, or at least minimized with just a little bit of strategy and some elbow grease. The payoff can be huge, but my guess is that the bigger the business, the less likely they’ll be strategic.
How to Solve the SEM Blues…
SEO Software Reviews: Setting the Stage
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This week I promised that I’d review SEO Software tools.
If you’re bored by the idea already, don’t you worry your pretty little head. I’ll have some treats for you as well. Let’s face it…
SEO (search engine optimization) for most people is about as much fun as eating sand. And, a series of articles reviewing SEO software isn’t going to win any literary awards for that matter, either.
But hey… one never knows. Someone may pick up on the idea and create a great horror flick featuring the Googlebot and his minions. I’ll try to make this at least marginally entertaining.
And with that, let’s talk strategy…
How paid and organic search relate
Posted by: | CommentsChris Dawkins is founder and CEO of search engine optimization company Trace Media Marketing. Hands-On: Search recently asked Dawkins about best practices in blending organic search with pay-per-click search campaigns.
Freelance “X” Factor is Live
Posted by: | CommentsAfter struggling with an unexpected and ornery corrupted zip file and the longest upload process in history, the Freelance “X” Factor course is now live. Ah, the joys of launch day.
Seriously though, if you’re a freelance copywriter or thinking of getting in the business, check this out. It’s a lot of value for the money.
And [...]
Source: Freelance “X” Factor is Live
Sharing on Facebook Now More Popular than Sharing by Email
Posted by: | CommentsHow do you know which social sites are most popular? Aside from looking at the raw traffic numbers, a good indicator is data about which sites are seeing the most content shared on them.
Among the companies with access to tons of this type of data is AddToAny, makers of one the most popular widgets that lets content sites provide their readers with an easy way to share stories across multiple social media sites.
According to AddToAny, Facebook now dominates sharing, with 24 percent of shares from the widget consisting of users posting items to the social network. That handily beats out email (11.1 percent) and Twitter (10.8 percent), making the world’s most popular social network also the most popular service for sharing content. This is undoubtedly welcome news at Facebook, as the site continues to emphasize sharing and readies its own real-time search engine.
Interestingly, if you combine all of Yahoo’s properties – Delicious, Yahoo Bookmarks, Yahoo Buzz, and Yahoo Messenger – it accounts for 14.4 percent of sharing, making it second on the list. Less surprising, MySpace has fallen well down the ranks with just 5 percent of shares. Other notables include Digg at 4.4 percent, Bebo at 3.1 percent, and LinkedIn at a mere 0.4 percent. Meanwhile, the demise of email sharing isn’t all that surprising considering that on the whole, social networking now has more reach than email worldwide.
Here’s the full breakdown:
Reviews: Delicious, Digg, Facebook, LinkedIn, MySpace, Twitter
Tags: AddToAny, email, facebook
Source: Sharing on Facebook Now More Popular than Sharing by Email
Sold! The ONE Question That Guarantees a Sale
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It’s a simple question, really. As a B2B copywriter, or any kind of copywriter, you shouldn’t ignore it.
It’s something at which pitchmen like the recently departed and beloved Billy Mays was an absolute pro in answering.
And yet… few businesses even bother to look at the question, let alone put forth any effort in answering the question. Those who do answer the question only do so half-heartedly, as if it’s a stupid question.
Don’t get me wrong. It’s also the toughest questions to answer, particularly for a new company or business. I’ve struggled with it myself. But answer this question well, and you’ve handled at least 50% of the sales conversion process.
Case in point:
5 Tongue-in-Cheek Reasons to Use Social Media
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Yesterday I checked out the Twitter page of someone I was following whom I didn’t know. Her Twitter profile page said “Thank You Twitter — I am now Somebody!”
Today, I learned on the front page of the Oregonian that almost 3,000 people showed up at midnight downtown because they heard on Twitter and Facebook that there’d be an impromptu performance by Dave Chappelle. Dave appeared at 1am, totally blown away by the size of the crowd, and unable to perform because all he had was a megaphone.
Apparently, there are good, sound business reasons to use social networking sites like Twitter and Facebook. You can reach thousands of people in a matter of minutes, get feedback on your products, announce your new over-hyped mega-program, and give lots and lots of value to those who eventually buy your over-hyped mega-program.
But business aside, here are five (very) tongue-in-cheek reasons you might want to start using Twitter…
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Quick, Practical B2B Copywriting Advice
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Landing pages, squeeze pages and sales letters… OH, MY!
A friend and colleague gave me a not-so-subtle reminder about effective web copywriting when he reviewed something I’d written for a client.
He converted my gab fest into this: “Want more customers? Get some here…”
There’s a beauty to this kind of simplicity. It addresses the primary concern of the target market and says, “get your solution here.”
And It’s All About the Desire
The Killer and the Poet: How to Get Rich as a Copywriter
Posted by: | Comments‘Most good copywriters . . . fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.’ If you are both killer and poet, you get rich.
~ David Ogilvy
Who knew that a dead Scottish ad guy, writing 25 years ago, would so succinctly capture what [...]
Source: The Killer and the Poet: How to Get Rich as a Copywriter
