After struggling with an unexpected and ornery corrupted zip file and the longest upload process in history, the Freelance “X” Factor course is now live. Ah, the joys of launch day.
Seriously though, if you’re a freelance copywriter or thinking of getting in the business, check this out. It’s a lot of value for the money.
And [...]

Source: Freelance “X” Factor is Live

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‘Most good copywriters . . . fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.’ If you are both killer and poet, you get rich.
~ David Ogilvy
Who knew that a dead Scottish ad guy, writing 25 years ago, would so succinctly capture what [...]

Source: The Killer and the Poet: How to Get Rich as a Copywriter

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July 4 is Independence Day here in the States, which, for most of us, entails the risk of losing:

your fingers to cheap fireworks;
your waistline to hot dogs;
your liver.

All of which, as a red-blooded American, I support wholeheartedly. But if you’re spending today celebrating the country’s independence, how about putting some attention on your own [...]

Source: Three Tips for Creating Your Own Independence Day

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Welp, it’s time once again to log out of WordPress and turn out the lights.
Once again, blogging is dead.
Seems at least once a year, a flurry of discussion erupts around the imminent demise of blogging. And then the rest of us shrug our shoulders, grab some coffee, and get back to creating content that further [...]

Source: Blogging is Dead (Again)

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Raise your hand if you’ve heard of relationship marketing. Now keep it up if you know what it means.
Lots of hands still up, huh? OK. Fine. You, there. You with the iPhone and the I’m Kind of a Big Deal on Twitter t-shirt. What does relationship marketing mean?
Mmm hmm?
Sorry, I didn’t quite catch that. I [...]

Source: 7 Ways You’re Screwing Up Relationship Marketing

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You can write a headline in an infinite number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.
The following 9 headline formulas are [...]

Source: 9 Proven Headline Formulas That Sell Like Crazy

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