Archive for Internet Marketing Strategy
Selling The Big Idea Online
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There’s an important question I’ve been asking myself before I dig into a new project, whether it’s an article, a special report, web copywriting, or helping a client with his internet marketing strategy.
It’s a question that on the surface sounds ludicrous. It makes total sense once you dig in, though.
The question: “What’s the Big Idea?“
You’ll usually hear this question when something’s wrong, as in “Hey! What’s the big idea?“
However, with regards to web copywriting, internet marketing, or selling anything online or offline for that matter, it’s the most important question you can ask.
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Content Syndication: What It Is and Why You Should Care
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I reviewed a colleague’s new blog yesterday. It looked like a bad FrontPage web site out of 1997… faded colors… flush left… canned header image… and an unusable linking structure.
I told him what I thought.
His response?
“I don’t care, as long as it gets plenty of traffic and makes me money.”
This may seem a bit off the topic of content syndication, but all will become clear in a few seconds, so bear with me…
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The Kitty Treat Website Conversion Method
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We’ve got four cats.
Don’t be alarmed… we have a friend with 15 cats, and she’s not crazy by any stretch of the imagination.
Anyone who has cats knows what I mean when I say that they’re all a bit quirky. Cats can be aloof one minute and totally in your face the next. You pet them. They purr. And then they turn around and nip your hand when they’ve had enough.
Sometimes I think how much my cats are like visitors to my web sites or my customer’s web sites.
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How to Make Web Marketing Stone Soup
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Here’s the scenario:
Marketing guru “A” has a “proven” approach to growing a business that includes an intense article distribution strategy.
Internet guru “B” shows you how to generate massive amounts of income through a comprehensive “up-sell” strategy that leads people from a $19 purchase to a $997 purchase.
Social Networking guru “C” explains that the best way to grow your business is by spending gobs of time on Twitter and Facebook.
SEO guru “D” wants you to create pages upon pages of content on your blog, with each page being highly optimized for the search engines.
And marketing guru “E” brings to the pot his formula for writing web copy that worked like gangbusters four or five years ago.
Put all of this together and you’ve got a filling pot of Stone Soup. Mmmmm…. it’s quite filling and emotionally satisfying, but there’s something missing:
It probably won’t work.
Read More→
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How The NBA Playoff Games Are Influencing My Online Marketing Strategy
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My home team is in the playoffs for the first time in over a half dozen years. Granted, they’re trailing three games to one in the series as I write this post. Perhaps that’s why I’m finding myself reflecting on how these games are influencing my online marketing strategy instead of dwelling on their most recent heart-breaking loss.
You might not think of NBA basketball as a great place to fine-tune your b2b online marketing strategy, but it is… and I’m not talking about watching the commercials as you would do with the Super Bowl. Basically, the advertisements during the NBA games suck big time. That’s what the MUTE button is for.
As an online marketer, copywriter, or B2B marketing person, your job is to generate leads and turn those leads into sales. As I watched my home team lose a seven point fourth quarter lead with sloppy play, turnovers, and a knack for getting out-hustled to loose balls, I began to see some clear parallels between NBA basketball and online marketing.
This Internet Marketing Stuff is a LOT of Work
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Damn right, buckaroo.
Internet marketing IS a lot of work if you want to make money. One way or another, you’re going to have to do something besides put up a pretty web site.
This came up because of a conversation I had during lunch with a good friend and his clients. They’re artists. He’s a down-to-earth marketer. That’s often like oil and water when it comes to selling stuff online.
His goal is to make money while providing a useful services. Their goal is to promote their artistic masterpiece. My role in the conversation was to explain how they can do both on the internet.
After explaining things in as simple terms as I could for about 20 minutes, I could see their eyes glazing over. All the woman artist could say was, “that sounds like a lot of work.” The man kept his mouth shut, either because he had already checked out, or because he didn’t want to say something stupid.
I have a tendency to be straightforward, which helps me win some new clients and lose others. Those who want the purely rosy picture will hire someone else. People who just want to sell their stuff online no matter what become my clients.
Here’s the 5-minute version of what I told them…
Online Marketing and the Near-Death Experience
Posted by: | CommentsI could have died.
We’d already scrambled up the north side of Kings Mountain in the coast range of Oregon when we reached “the traverse.” At about 3200 feet, Kings is by no means a high mountain, and the “normal” trail isn’t the least bit treacherous.
Sure, it’s a tough hike for the normal out-of-shape American, but I could have done it half asleep. Our hike leader, though, wanted to toughen things up for us. He wanted a more “interesting” hike that would challenge our physical abilities more than the usual route up.
Western View of Kings Mountain
We took the regular path for a couple of miles. It went up, but wasn’t steep. The rain was already pelting us, saturating me down to the skin. Even the best rain gear can’t stand up long in the Pacific Northwest, and my gear was old… too old.
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