Archive for Search Marketing
Why SEM (Search Engine Marketing) is a Laughing Matter
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A recent study by eMarketer suggests that, while companies are expected to spend more on SEM (search engine marketing) in the coming year, they are also increasingly wary of using SEM to generate leads and sales.
Why?
There are two very good reasons they’re wary, and rightfully so. However, both of these reasons can be eliminated, or at least minimized with just a little bit of strategy and some elbow grease. The payoff can be huge, but my guess is that the bigger the business, the less likely they’ll be strategic.
How to Solve the SEM Blues…
How paid and organic search relate
Posted by: | CommentsChris Dawkins is founder and CEO of search engine optimization company Trace Media Marketing. Hands-On: Search recently asked Dawkins about best practices in blending organic search with pay-per-click search campaigns.
Better blogging improves organic search
Posted by: | CommentsChris Baggott is CEO and co-founder of Compendium Blogware, a company that helps companies set up employee blogs. BtoB recently asked Baggott about the search benefits of blogging.
