Archive for Social Networking
5 Tongue-in-Cheek Reasons to Use Social Media
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Yesterday I checked out the Twitter page of someone I was following whom I didn’t know. Her Twitter profile page said “Thank You Twitter — I am now Somebody!”
Today, I learned on the front page of the Oregonian that almost 3,000 people showed up at midnight downtown because they heard on Twitter and Facebook that there’d be an impromptu performance by Dave Chappelle. Dave appeared at 1am, totally blown away by the size of the crowd, and unable to perform because all he had was a megaphone.
Apparently, there are good, sound business reasons to use social networking sites like Twitter and Facebook. You can reach thousands of people in a matter of minutes, get feedback on your products, announce your new over-hyped mega-program, and give lots and lots of value to those who eventually buy your over-hyped mega-program.
But business aside, here are five (very) tongue-in-cheek reasons you might want to start using Twitter…
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Social Networking, Kobe & Lebron: Who Cares?
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Jump on board the Twitter Express for business leads and sales like you’ve never seen before!
… At least, that’s the promise of Social Networking for businesses. As I watch the “Social Web” unfold, with new media and networking tools popping up like weeds in a freshly plowed garden, it kept occurring to me that there was something missing.
It took me a few weeks to get a handle on the missing link, but it became quite clear this morning as I read an article about how Vitamin Water was using Twitter and Facebook to build their brand. Their ploy was a clever one, as are many ads you see from high-priced ad agencies. But does clever sell products?
Vitamin Water’s Gamble…
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10 Internet Marketing Secrets For B2B Web Sites
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In the next couple of days I’ll post a complete review of a local Portland company, Action Employment Service, a small employment agency in Portland Oregon.
I chose them simply because they were at the top of the list alphabetically in the 2008 Fastest Growing Private companies in Oregon. They were the 8th fastest growing private company in the state of Oregon, according to the Portland Business Journal book of lists.
What follows are the primary “learning points” from the review I did of their web site.
The purpose of this and subsequent web site reviews you’ll see is to translate the massive success of internet marketers to the world of the B2B company. If 20-something college drop-outs are earning hundreds of thousands of dollars per year selling stuff online, then there’s maybe, just maybe, B2B companies can learn a thing or two from them.
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Talk to the Hand – Social Networking Gone Bad
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Social networking is fun. It’s engaging, you get to “meet” a lot of people. And, you get to make connections with more people than you’d ever do at a Chamber of Commerce meeting.
However, social networking can end up being a total waste of time if not used effectively.
Case in point: I know someone who insists on building a massive network with LinkedIn. Now, there’s nothing wrong with this idea. I use LinkedIn (not a lot, but I use it) to connect to colleagues and associates.
The problem is in HOW she uses it.
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