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Jun

How To Score a 10 On Google Quality Score

Posted by: Sid | Comments Comments

google quality score On a recent PPC campaign for a client I worked pretty hard to ensure I had a good quality score for the Google ads.

The good news is that none of the campaign ad pages came in below a 7/10, and about a third of the ad group keywords had a 10 out of ten.

The bad news is that I can’t figure out for the life of me why some were rated a 10 and others “only” a seven. The campaign is new, so that’s probably a factor. But here’s the most baffling part – I can’t figure out why some of the 10’s were rated so high. Here’s what happened… (Let me know what you think).

Why is a 10/10 Quality Score Good?

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Categories : Using Adwords & PPC

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Mar

How to Play Nice With Google Adwords

Posted by: Sid | Comments Comments

Google AdWords is an excellent way for you as an entrepreneur or small business person to promote your business. As you’ve likely found, getting and keeping a high search engine ranking can be an arduous and time-consuming business.

But Google AdWords can also end up being a high-stakes gamble for most entrepreneurs. You are up against wily internet marketers who do this all day, every day. They’ll out-bid you, write better ads, and they know how to keep the Google Gods happy.

What they know – and you SHOULD know – is that your ads are reviewed by real people. These are editors at Google who will assign you a penalty or shut you down altogether if they think that you’re violating one of their policies.

Here’s how to play nice with Google

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Categories : Using Adwords & PPC

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Feb

Adwords Requires a Great Web Page Quality Score

Posted by: Sid | Comments Comments

The point of the landing page quality score is to penalize advertisers who don’t provide useful landing pages, and give them a lower rank within Google’s quality ranking, which raises the cost of their minimum CPC.

More importantly for those of us who are already striving to produce quality sites and landing pages, a better quality score will lead to better rankings for our ads and a lower CPC.

So, how do you get a better landing page quality score?

According to Google, there are 3 things they look at when calculating a landing page’s quality score: relevant and original content, transparency, and navigability. Here’s how to get a good quality score from Google and accomplish and get your conversions at the same time:

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