Comments on: Why SEM (Search Engine Marketing) is a Laughing Matter http://www.b2bsellingonline.com/laugh-at-search-engine-marketing B2B and B2C Internet Marketing Secrets to Selling Online Wed, 07 Oct 2009 01:23:31 +0000 http://wordpress.org/?v=abc hourly 1 By: Steve Anderson http://www.b2bsellingonline.com/laugh-at-search-engine-marketing/comment-page-1#comment-144 Steve Anderson Thu, 23 Jul 2009 06:23:02 +0000 http://www.b2bsellingonline.com/?p=277#comment-144 Great article, It seems that at the end of the day SEM is more about commonsense than anything else. If someone is typing in a specific search term they are obviously looking for specific information...if they don't get it they'll move on at record speed. I agree about the destination page, I've seen PPC ads that lead to an e-commerce site that has multiple products on the one page, sometimes I've had to scroll down and dig around to find the product that I searched for. Considering they say that over 60% of visitors to a website will never scroll, putting an offer below the fold is an absolute waste. If the destination page is bang on target the result will likely be clicks with crappy conversion at double the price, no laughing matter. Great article,

It seems that at the end of the day SEM is more about commonsense than anything else. If someone is typing in a specific search term they are obviously looking for specific information…if they don’t get it they’ll move on at record speed.

I agree about the destination page, I’ve seen PPC ads that lead to an e-commerce site that has multiple products on the one page, sometimes I’ve had to scroll down and dig around to find the product that I searched for.

Considering they say that over 60% of visitors to a website will never scroll, putting an offer below the fold is an absolute waste.

If the destination page is bang on target the result will likely be clicks with crappy conversion at double the price, no laughing matter.

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