Posts about Web Copywriting as of July 12, 2009

Just another completed project I wanted to mention in my blog – writing  appealing, search engine-friendly and sales-oriented website copy for Surfers Century Oceanside Apartments on the Gold Coast. The website had existing pages but the content wasn’t very strong nor was it optimised for search engines. There were also a couple of blank or very short pages. New pages were also added to specifically target different types of visitors - couples, families and groups.

Normal 0 false false false MicrosoftInternetExplorer4 I was sitting in one of Jill Whalen’s SEO workshops waiting on my turn to present when an interesting email popped into my inbox. Search Engine Land ran a report by Matt McGee that outlined Google’s new practice of showing local results on the search engine results pages (SERPs) even when the search was for a non-local term.

Good SEO copywriting is designed to attract visitors to your website as a result of choosing relevant keywords and phrases and embedding them in just the right places throughout the copy The challenge comes when SEO writers go out of their way to use the keywords as many times as possible – which can result in copy that is hard to read. This means that while you might get the people to your site – once they get there they have no real idea what you are selling or what you are trying to actually say.

The whole purpose of SEO copywriting is to make sure that the website using it gets as high as possible in search engine results.  Poor SEO copywriting will have the exact opposite effect. Most companies just starting out don’t invest in SEO copywriting – and don’t realise the damage they are causing their business by writing their web copy themselves. The main problem when writing your copy is ensuring the copy reads well by your customers, as well as is competitive in terms of other websites and content.

I was recently the guest on Pete Winiarski’s popular program where I discussed Content Rich: Writing Your Way to Wealth on the Web and how I got started in the industry. The program listing for the show: In this engaging and relevant program , Jon Wuebben shows companies how to improve search engine rankings and sales conversion through the power of online content development. As a leader in the Web 2.0 world, he introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways.

I was recently the guest on Pete Winiarski’s popular program where I discussed Content Rich: Writing Your Way to Wealth on the Web and how I got started in the industry. The program listing for the show: In this engaging and relevant program, Jon Wuebben shows companies how to improve search engine rankings and sales conversion through the power of online content development. As a leader in the Web 2.0 world, he introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways.