Jul
13

The Killer and the Poet: How to Get Rich as a Copywriter

By Sid

‘Most good copywriters . . . fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.’ If you are both killer and poet, you get rich.
~ David Ogilvy
Who knew that a dead Scottish ad guy, writing 25 years ago, would so succinctly capture what [...]

Source: The Killer and the Poet: How to Get Rich as a Copywriter

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